Local Spirits C.E.O. Is Making History Again

Why Roger Gore’s Master Class is the Missing Key for Aspiring Brand Owners

In the spirits industry, most people only see the glamour, the shiny bottles on shelves, the VIP launch parties, the celebrity endorsements. What they don’t see is the grueling, complex business behind those labels.

And that’s exactly why so many fail before they even get started.

The Harsh Truth About the Spirits Industry

It’s one of the most competitive markets in the world. Barriers to entry are high, the laws are complex, and the costs of getting it wrong can destroy a dream before it leaves the bottle.

“Most people think launching a spirits brand is about having a great recipe and a cool name,”says Roger Gore, award-winning CEO of Alisar Vodka. “But this is a highly regulated, multi-layered industry with its own rules, gatekeepers, and pitfalls. If you don’t know how to navigate it, you will lose time, money, and credibility fast.”

The statistics back him up. Many small or first-time spirits brands fold within the first two years.The reasons? Most can create a product and a fancy label but lack true knowledge of the industry or how the business works. They are prone to making anywhere from $250,000 in mistakes up to millions.

Why the Master Class Exists

Seeing talented entrepreneurs lose their shirts in this industry lit a fire under Gore. After building Alisar Vodka from scratch and winning top honors at the world’s largest spirits competition, he decided to open the vault and share the strategies that took him from concept to global champion.

That’s how The Spirits of Success Master Class was born.

“This isn’t a feel-good seminar,” Gore explains. “It’s a 2-day, blueprint-driven workshop that teaches you exactly how to start and scale your own award-winning spirits brand while avoiding the $250,000 to $Millions in mistakes that most people make.”

Inside the Master Class

The program is designed for athletes, entertainers, entrepreneurs, and dreamers who want to build a legacy brand. Over two intensive days, attendees learn step-by-step how to create a spirits brand and avoid the common mistakes that can put your business behind the eight ball.

And it’s not just Gore talking; the class features top guest experts from across the industry: legal, marketing, retail, and distribution professionals who have built powerhouse brands. Dr Cheryl Wood esteemed well sought after TedX speaker, NFL Legend John Booty, C.E.O. Of the CarVer Communications group Nicole Kirby, Jonathan Martin world renowned image and products photographer.

The Real Value

What makes the Master Class different is that it’s not theory. Every lesson is based on real-world, battle-tested experience.

“This class will save you years of frustration and hundreds of thousands of dollars,” says Gore.“Because once you know how the industry really works, you can compete with the big players from day one.”

Proven Success

If you want proof, look no further than Alisar Vodka and Ruben A. Hill. The same process taught in the Master Class propelled the brand to victory at the world’s largest spirits competition, earning international recognition and putting it on the shelves of major retailers and stadiums.

“That win wasn’t luck,” Gore says. “It was the result of a deliberate process, the exact process I teach in the Master Class.”

A Mentor Who’s Walked the Walk

What sets Roger Gore apart from other so-called “industry experts” is that he’s done every step himself.His hard-won knowledge isn’t just theoretical; it’s the roadmap he’s personally used to compete with and win against billion-dollar brands.

Your Network Is Your Net Worth

Another advantage of the Master Class is the relationships you build. You’re not just getting a weekend of information; you’re gaining direct access to an elite network of industry insiders. “In the spirits business, one introduction can change everything,” Gore says. “This class puts you in the room with people who can help you make those game-changing connections.”

Why Now, Not Later

The spirits industry is booming, but the window for new brands to break in is narrowing as more players crowd the market. “If you wait too long, you’ll be fighting for space that’s already claimed,” Gore warns. “Move now, while you can still carve out your own lane.”

An Opportunity That Won’t Wait

The next Spirits of Success Master Class will be held September 22–23. It’s limited

participants, keeping the group intimate enough for personalized attention.

The investment? We are offering the first 50 people who register a discount on the cost with flexible payment options and potential tax deductions for hotel stay, travel and tuition. A small deposit reserves your seat in the class.

Weekly Info Zoom Get Your Questions Answered

For those who want to learn more before committing, Dr. Chere Goode hosts a free weekly Zoom call every Tuesday at 8 PM EST. During this session, she breaks down exactly what’s inside the Master Class, explains how it works, and answers live questions so you know if it’s the right fit for you.

Register for the Tuesday Info Zoom here:

Your Invitation

If you’ve ever thought about launching your own spirits brand or you have one and want to scale it this is your moment to learn from someone who’s done it and won it.

Don’t let lack of knowledge be the reason your dream never takes off.

The industry is waiting. The doors are open. The blueprint is in front of you.

Will you take it?

Register today at www.thespiritsofsuccess.com