Roger Gore The First African American To Win Triple Gold In World’s Largest Spirits Competition

In an industry where few have dared to challenge the status quo, Roger Gore, CEO GNatural Spirits that owns Alisar Vodka and Ruben A. Hill Whiskey & London Dry Gin, has not only entered the arena he’s made history.

In a groundbreaking achievement, Gore has become the first African American to win Triple Gold and Gold Medals in three separate categories at the largest spirits competition in the United States. With bold vision and unwavering commitment to quality, he now stands as a powerful symbol of excellence, representation, and legacy in the world of premium spirits.

A Trailblazer in Taste and Tradition

For decades, the spirits industry has celebrated heritage yet often, that celebration hasn’t reflected the full diversity of the people who shape culture and flavor. Roger Gore is changing that narrative.

His flagship brand, Alisar Vodka, is a triumph of smoothness and purity, derived from high-quality corn, its 100 proof and proudly gluten-free. Its crisp, clean finish has made it a staple in luxury lounges, vibrant sports venues, and curated cocktail menus.its the official spirits for the historic Bethesda Theater. But Alisar is more than a drink it’s a lifestyle, a vibe, and a symbol of elevation.

On the heels of Alisar’s success, Gore introduced Ruben A. Hill Whiskey and Ruben A. Hill London Dry Gin, two handcrafted spirits that combine authenticity, bold flavor, and classic elegance. Named to honor family and heritage, these spirits are designed for those who savor sophistication and substance in every sip.

History Made: Triple Gold Status

In a highly competitive field with entries from the biggest names in global spirits, Gore’s brands emerged victorious:

• Triple Gold Medal and Gold for Alisar Vodka and Alisar Pineapple Vodka a rare and prestigious honor awarded unanimously by all judges.

  
  
  
  

• Triple Gold Medal for Ruben A. Hill London Dry Gin a standout for its botanical depth and refined finish.

  
  

These awards represent more than a win they mark a historic first. No African American spirits producer has ever earned top medals in three distinct categories at this level. Roger Gore’s achievement isn’t just personal it’s transformational.

“I wanted to create something our culture could be proud of,” says Gore. “Winning is a blessing. But being first in this way that’s a responsibility and a reminder that we belong at the top of every table.”

More Than a Brand A Movement

Roger Gore’s success is built on more than taste. It’s rooted in purpose. He’s made it his mission to open doors for other African American entrepreneurs in the spirits world and beyond. With deep respect for craftsmanship and a keen sense of market dynamics, Gore is proving that ownership is power, and excellence is not optional.

Through strategic partnerships, cultural engagement, and top-tier events, he is building a premium Black-owned spirits empire that speaks to legacy, luxury, and leadership.

The Rise of the High Spirits Club

With momentum at his back, Gore is launching the High Spirits Club an invitation only series of events that combine art, music, fashion, and of course, award-winning spirits. The Club will celebrate culture and community through immersive experiences, tastings, and collaborations with other visionaries in hospitality and entertainment.

“It’s not just about drinking,” Gore explains. “It’s about connection, culture, and celebration. That’s the heart of what we’re building.”

A Toast to the Future

Roger Gore’s rise marks a new chapter in the spirits industry. He is the proof that innovation and excellence know no color lines. With his triple gold win, he has not only made history he’s made way for others to dream bigger.

As Alisar Vodka and Ruben A. Hill continue to break into new markets and redefine luxury, one thing is certain: Roger Gore isn’t just creating award-winning spirits he’s pouring legacy, pride, and purpose into every bottle.

So, the next time you raise a glass of Alisar or Ruben A. Hill, know this: you’re not just drinking a premium spirit. You’re tasting history.